Four-Star General Services

Mission: Develop the new brand identity, including logo, stationary, product labeling and website for Four-Star General Services.

The client wanted a modern refresh of the previous branding that still preserved the colours and theme of the original . They wanted the logo to maintain the gruff and tough demeanor of a military general and all equipment was to remain the signature red.

The General was illustrated as a mascot emblem, reinforcing the notion of a team of professionals. The type was selected to reflect a military look, while maintaining a corporate sensibility. The stationary was designed to appear like military communications and complement the company’s existing invoicing templates. The website needed to equally communicate all four key services offered and consistently drive all traffic towards a quote request.