Your Personal Chef
Project: Develop the brand identity package, including logo, stationary and package labeling designs, for Your Personal Chef.
The icon of the chef was modeled after the founder and alludes to several kitchen motifs (e.g. a plate, salt shaker, steam…etc.). The font choices of the logo were selected to combine the elegant and sophisticated ambiance of fine dining with a much more personal touch. The signature red was used to give a bold flash of colour, with maximum contrast, to create a loud, but warm sensation. The balance of white and black was selected to reflect the look of high-end menus designs as well as a typical chef’s uniform.